Video Library

Horse Soldier Bourbon on the Three-Tier System

Hear the story of how the Three-Tier System helped U.S. Army Green Berets establish Horse Soldier Bourbon and realize their American dream in the alcoholic beverage industry.

Joaquin Bacardi on the Three-Tier System

After leaving his family’s legendary spirits company, Joaquin Bacardi joined Puerto Rico’s oldest rum brand, Ron del Barrilito. Learn how the Three-Tier System has helped this small-batch producer thrive in the spirits marketplace.

Demeine Estates on Diversity and Equity Within The Three-Tier System

Demeine Estates is a family-owned producer, importer and marketer of fine wines based in the heart of Napa Valley. Leaders within the company discuss how the three-tier system has encouraged increasing diversity and equity at every level of the alcoholic beverage industry.

Dia Simms of Lobos 1707 Discusses Creativity Under The Three-Tier System

Dia Simms, CEO of Lobos 1707, discusses how the three-tier system gives artists and creators the structure and freedom to be creative within the alcohol spirits industry.

Copper Cane Winery Thrives With The Three-Tier System

When Joe Wagner joined his family business, Copper Cane Winery needed support to grow. The three-tier system and consumer exposure to his wines has helped the business flourish.